OFFICE( CEOManaging Director )
CEO: Have you heard about Venture Capital? It said that the new favorite of investment market. Bring a large sum of money. Their CEO named Cat. She will be the protagonist of tomorrow’s investment conference. This is a big client, important. We must success. Mali, as Managing Director, do you have any sparking idea? How could we get this deal? 你说过Venture Capital吗?听说是投资市场的新宠,带着大钱来的.他们的总裁叫Cat.她是明天投资会的主角.这是个大客户,很重要.我们必须成功.Mali,作为董事总经理,你有什么好点子?我们怎么磕下来?
Managing Director: In my humble opinion, first we should show them our financial position, trade standing and trade reputation in order to let them trust in our brand. But what worries me the most is there are three other competitors. I think the point is that our company needs to improve our competitive edge. But don’t be afraid. We have the edge on them. 依我拙见,我们首先要向他们展示我们的财政状况,贸易地位和贸易信誉,让他们相信我们的品牌.不过最让我担心的是还有三个竞争者.我觉得关键在于公司必须提高它的竞争力.不过不需要害怕.我们略胜他们一筹
CEO: Oh? Tell me in detail. 噢?详细说说.
Managing Director: That is our one major success. If you look at the graphs, you can see that most of our product lines remained steady with little increase. That's better than dropping.
这是我们最大的成功之一.看一下图表,你会看到我们产品的销售曲线大多保持稳定,略有增长.那比下降要好多了.
CEO: I share the same opinions with you. 在这一点上我非常赞同.
Managing Director: Yeah. Not only that, there are three fashion idols be the voice of our brand. You can see the pictures. Their fresh and clean image happened to coincide with the pure and healthy image of our brand. They have made use of excellent telecine products, large walk in the international film festival, and glamorous image of refined popular. If they take popularity seriously, we definitely have an edge. 不仅如此,我们有三个时尚偶像作为我们品牌的代言人.你可以看这些照片.他们清新、干净的形象与纯净健康的
品牌形象不谋而合.他们曾凭借优秀的电视电影作品,游走于国际各大电影节,亮丽的形象深受大众喜爱.
CEO: Well done. Give you all active support. Put all efforts in this project.干得好.大家积极配合下.全力以赴弄好这次项目.
Meeting(Managing DirectorPR ManagerRD ManagerSales ManagerMarketing ManagerFinance Manager)
Managing Director: Hello. I'm Mali, Managing Director of Florence Incorporated's Greater China Group. And they are the members who are in charge of this investment project. It's a pleasure to finally meet you today. Well. Actually, it's not really a sales pitch. I have a vision I want to share with you. This idea could turn your company into a leader in the cosmetic industry. 您好,我是佛罗伦萨股份有限公司大中华区的董事总经理Mali.他们是负责这个投资项目的成员.很高兴今天终于与你们会面了.事实上,这不是个推销,我是想跟你分享一个很不错的想法!这个主意可以让你们的公司变成这个化妆品产业的领军人物.
PR Manager: Yeah. I’m the PR Manager, Dolphin. I will introduce the agenda. If you don't mind, I'd like to go in order today. Skin Food is the main brand of our company. It is one of Korea's two fashion brands which have their own factory with nanotechnology at present. "SINCE 1957"in the Skin Food's logo reflects the long history of the brand. The professional experience for more than half a century in production, research and development makes SKIN FOOD Corporation become a prestigious excellent enterprise in the cosmetic industry. So that concludes the introduction of the brand. Now let's move to the first part of the project, which is about product development. Thus I yield to my colleague, Marilyn, RD Manager, to give us a professional explanation对的.我是公关部经理.SKINFOOD是我们公司主推的品牌,是目前韩国仅两家拥有纳米高科技自有工厂的其中之一. SKINFOOD LOGO中的“SINCE 1957”体现了品牌的悠久历史.超过半个世纪的化妆品生产及研发领域的专业经验,令SKINFOOD公司成为化妆品行业中享有盛誉的优秀企业.公司介绍已经结束了.现在有请我的同事,Marilyn,研发部经理,来专业讲解一下.
RD Manager: I'd like to share a few observations based on the product development process. First, our designing team has come up with a final version of the product that emp
hasizes technology. Second, after a long and arduous process, we've made it past the review board and have received approval to begin production. Lastly, we have organized a production team to oversee the manufacturing stages. In conclusion, all ducks are in a row before we go to the review board. High quality can be guaranteed! Next, we turn from the development to focus on the products. 我想就产品开发过程与大家一起分享一些心得.首先,我们设计组已经提出了产品的最终方案一突出产品技术特点,其次,经过长期而艰难的过程,我们已经在评审会上通过,begin和start区别并批准开始生产.最后,我们已经组织了一个生产小组来监督生产过程.总而言之,在拿到评议会上之前一切安排得井井有条.高质量可以保证!接下来,我们要将焦点从开发转移到产品上.
Skin Food is based on the concept of Food Therapy. Special food for the skin to eat .Contains lots of nutritive and ingredients such as fresh plants, fruits and etc, to maintain our bodies healthy and lively. The first one, Black Sugar Wash Off Maskwith rich minerals and vitamin to provide luster and smoothness to skin. Black Sugar can peel off aged horniness and moisturize skin. The second one, Parsley & Mandarin Emulsion (For Troubled Skin).A gentle refreshing emulsion with Parsley and Mandarin Extracts, produced
using nanotechnology, to soothe and prevent skin troubles caused by external stress factors. It's a conditioner of maintaining healthy skin. The third one, Peach Sake Emulsion (For Pare Care) Fresh emulsion with “sake”, traditional Japanese wine brewed with rigidly selected rice, and “peach” extracts rice in vitamin A and C to remove greasiness due to enlarged pores and excessive sebum. It's a refreshing emulsion. Skin Food’s slogan is “Don’t eat. Put it on you skin”第一款,黑糖光采精华面膜(洗净式).含有富含各种维他命和无机质的黑砂糖成分,能够去除老化角质,同时具有良好的保湿效果.第二款,香芹菜柳橙舒缓乳液.含有香芹菜和柳橙萃取物,透过纳米技术,可以有效舒缓因痘痘引起的敏感的肌肤,是一款维护肌肤健康的维护系列.第三款,水蜜桃清酒乳液.由精选大米酿造出的日本传统发酵酒、清酒;和富含维生素AC的水蜜桃萃取物淬炼而成的,具有控油和紧致粗大毛孔的独特功效,是一款清爽型乳液.Skin Food以“Don’t eat. Put it on your skin.”为口号.
PR Manager: Now, hand over to Serena, Sales Manager, who is going to lead the next part, Sales.
Sales Manager: OK. Now I want to describe for you the sales parts. What are our areas for
growth? What sectors do you see the most potential in? Okay, here are the graphs and figures for two quarters' sales this year. Let's review them all together. We're working on different steps in different areas. For example, our Skin Food line is thriving in Chinese market. We've already reached the loyalty stage. This graph is marking the sales performance for our products. The blue line represents our sales in the first quarter, the red line is the sales in the second quarter. As you can see, our sales managed to make decent performance. The sales are well over a million. On the other hand, you can see the second quarter's sales took off like a rocket. Actually, if I remember correctly, sales went up dramatically, but not as slightly as the graph shows. So far our actual sales figure is 150% above our forecasted level of sales. We view the future of in long-term cooperation with us as bright.现在我想向大家介绍销售部分的情况.我们的发展空间是什么?你看我们最有潜力的部分是什么?好了,这是今年两个季度销售情况的图表和数字.我们一起来看看吧.我们现在对不同地区采取不同的步骤.例如,我们SKIN FOOD系列在中国市场非常火爆,我们已经达到了忠诚的阶段.这个图表中标出了我们产品的销售情况蓝的线代表第一季度的销售额,红的线代表第二季度的销售额.正如你所看,我们的销售情况相当好.销售额都上百万.另一方面,你们
也看到第二个季度的销售额像火箭一样急速上升.实际上如果我没记错的话,销售额明显上升,而不是像图表上所显示的那样轻微.迄今.我们的实际销售额高出预期水平的150%.我们相信与我们长期合作的前途是光明的.