无人超市的营销策略分析
内容摘要
随着人工智能技术的发展和无人零售概念的提出，无人超市应运而生。无人 超市是利用生物识别系统、深度学习算法、计算机视觉等技术实现无人值守，山 消费者扫码进店、自主选购、自动结账的新型便利店。无人超市的购物流程方便 快捷，符合城市居民紧凑的生活节奏，其新颖的购物方式和先进的识别技术对年 轻一代的消费者有着浓厚的吸引力，无人超市正在被各大电商和更多的消费者接 受认可，无人超市很有可能在未来发展成为具有极强竞争力的新零售业态。
本文以无人超市的背景和发展现状为研究对象，指出了无人超市发展的重要 意义，探讨了无人超市营销策略存在的问题，从而提出推动其发展的主要对策， 并展望了无人超市欣欣向荣的市场前景。
关键词：无人超市；人匸智能；营销策略
Marketing Strategy Analysis of Unmanned Supermarket
Abstract
With the development of artificial intelligence technology and the concept of unmanned retail, unmanned supermarket came into being・ Unmanned supermarket is a new type of convenience store, which uses biometric system, deep learning algorithm, computer vision and other technologies to realize unattended, and the consumers scan the code to enter the store, choose their own products, and automatically check out. The shopping process of the unmanned supermarket is convenient and fast, which is in line with the compact pace of life of urban residents・ Its novel shopping methods and advanced identification technology have strong attraction for the younger generation of consumers・ The unmanned supermarket is being accepted by major e-commerce and more consumers. The unmanned supermarket is likely to develop into a new retail format with strong competitiveness in the future.
This paper takes the background and development status of the unmanned supermarket as the research object, points out the important significance of the development of the un
manned supermarket, discusses the problems existing in the marketing strategy of the unmanned supermarket, puts forward the main countermeasures to promote its development, and looks forward to the prosperous market prospect of the unmanned supermarket.
Key words: unmanned supermarket; artificial intelligence; marketing strategy
内容摘要    I
Abstract    II
一、    绪论    1
（一）    研究背景    1
（二）    研究目的与意义    2
1.研究目的    2
2.研究意义    2
小程序源码交易市场
（三）    国内外研究现状    2
1.国内研究现状    2
2.国外研究现状    3
3.发展趋势    3
二、    相关理论概述    4
（一）    无人超市概况    4
（二）    SWOT分析理论    5
三、    无人超市的营销现状    5
（一）    无人超市发展现状    5
（二）    无人超市SWOT分析    6
1.优势分析    6
2.劣势分析    6
3.机遇分析    7
4.威胁分析    7
5.总结分析    8
四、    无人超市存在的营销问题及原因    8
（一）    无人超市存在的营销问题    8
1.人工智能技术有待加强    8
2.缺乏突出竞争力    9
3.市场受众有限    9
4.长久资本投资不足    10
（二）    无人超市存在问题原因分析    10
1.人工智能技术进步的障碍    10
2.无人超市劣势大于优势    10
3.定位不准确，宣传力度不足    10
4.无人超市的运营成本过高    10
五、    无人超市营销策略改进措施    11
（一）    加大智能技术开发投入，降低运营成本    11
（二）    树立品牌意识，提升经营竞争力    11
（三）    采用差异化市场战略    11
（四）    健全相关法律制度，加大政府扶持力度    12
六、    结论    12
参考文献    14
致谢    15